Singaporean IG internet celebrity Brad Lau, who started by introducing food, currently has about 600,000 fans.According to the statistics of the `` Instagram Rich List '' published by the British marketing company Hopper HQ , the average income from an industry post is $1700 (about 5 Ten thousand Taiwan dollars).
Once listed in the fashion design field of Forbes magazine, the top 30 outstanding young Instagram celebrities Korean-American Aimee Song currently has about 5.5 million followers, and each sponsored post quotes an astonishing $18,500. (About 550,000 Taiwan dollars) .
At present, Instagram has more than 1 billion global users , and about 70% of users are under the age of 34. This social platform based on visual images has gradually become a stronghold for manufacturers to fight for young consumers. For the people of IG, in addition to the opportunity of receiving industry distribution, many different ways of making money have also been extended.
Entrance ticket to make money on Instagram – 1000 followers
Ah Fu mentioned in this article that a Nano-influencer with more than 1,000 fans is the beginning of the fight for vendor cooperation.
IG influencers who follow a small number of people tend to have a better interaction rate, and the loyalty of fans is also higher. The influencers come in high, and this will increase the transaction conversion rate, so it is the niche for small influencers to attract merchants and sponsors. .
A limited-time dynamic external connection exclusive to IG big owners (Swipe Up)
External links are an important basis for making money with IG, which can divert users on the platform to external websites for further marketing and profit.
However, for small IG accounts that generally track a small number of people, except for the self-introduction under the photo, there is almost no other place to put out the link.
To solve this problem, the solution is to enable the external link function of Instagram's limited-time dynamic Swipe Up, and its threshold is to have more than 10,000 followers. If you work hard to reach this number, you can enable this additional IG Make money pipeline.
But if the number of fans is less than 10,000, another way is to apply for a Verified Badge . If you think you are a public figure, celebrity, or represent a brand, you can try to apply for it. As long as the verification is successful, you The so-called blue tick or gray tick will appear next to your IG account. At this time, the limited-time dynamic link function (Swipe Up) will appear.
Enable IG business account (Business Account)
You can freely switch between personal accounts and business accounts on Instagram. If you want to use IG to increase your income, switching to a business account will bring the following benefits:
Ability to use Instagram Insights -through this analysis tool, you can see the effectiveness data such as the exposure rate and interaction rate of the posts, as well as the user information such as the gender, age group, geographic distribution area and active period of the tracked fans.
Provide automated scheduling tools-pre-schedule the sending schedule of the posts, reducing the burden of many operations. In addition, some third-party professional scheduling software such as Hootsuit, Buffer need IG business account to operate normally
Add a call to action (CAT, Call to Action) button to the account profile to increase the click chance of visitors
Be able to place ads, do product marketing or increase the exposure of posts
Make money with Instagram
6 ways IG makes money
Money making project
Remarks
1.
Receiving
Every 100 IG followers = TWD 30 (approximate market price)
2.
IG store for product sales
Application of shopping posts and product labels. (Taiwan only partially open)
3.
Affiliate marketing
Place promotion links, paid friendship posts, advertising
4.
Outsourcing online provision of services
Beauty editor, professional photography, editor, IG live broadcast host, Internet celebrity matchmaking, agent advertising, renting IG advertising space
5.
IG TV (IGTV)
Advertising share
6.
IG Live (Instagram Live)
Fan sponsorship badge
1. Incoming factory commercial distribution
When a manufacturer chooses an Instagram influencer to cooperate with, in addition to first considering the number of followers on the account, the engagement rate (ER, Engagement Rate) will be another extremely important reference indicator.
The conversion formula for the interaction rate is as follows:
Suppose your IG account has 1000 followers, and one post got 20 Likes and 3 comments. Then the result is (20 + 3) / 1000 = 0.023
In other words, the interaction rate of this post is 2.3%. From the perspective of social marketing, IG influencers with an average interaction rate of more than 2% will have a greater chance of receiving business from manufacturers or advertising agencies. With sponsorship.
As for IG's industry distribution income market , the difference between them is also very large. In addition to tracking the number of people and the level of interaction, other factors such as the industry category and the promotion of the product itself will affect the amount of income.
For example, some manufacturers will give you NT$300 per thousand followers. Some will give you as much as NT$1000. Of course, you may also encounter an unpaid reciprocal experience program that only gives free samples🙁
However, a common rough calculation method is that every 100 IG trackers can get $1 (about $30 Taiwan dollars) of industry distribution income.
With a sufficient number of fans and a good interaction rate, how can we increase the opportunities for brand cooperation and industry distribution? Here are a few directions for reference:
Join the online celebrity matchmaking platform to make it easy for manufacturers or advertising marketing agents to find your services. Service platforms with good reputations such as: KOL Radar , Net Red Hunter , SOOCKER
Take the initiative and find some merchants whose product attributes can match your IG customer base to make self-recommendations.
2. IG store for product sales
Suppose your IG account has 1000 followers, and one post got 20 Likes and 3 comments. Then the result is (20 + 3) / 1000 = 0.023
In other words, the interaction rate of this post is 2.3%. From the perspective of social marketing, IG influencers with an average interaction rate of more than 2% will have a greater chance of receiving business from manufacturers or advertising agencies. With sponsorship.
As for IG's industry distribution income market , the difference between them is also very large. In addition to tracking the number of people and the level of interaction, other factors such as the industry category and the promotion of the product itself will affect the amount of income.
For example, some manufacturers will give you NT$300 per thousand followers. Some will give you as much as NT$1000. Of course, you may also encounter an unpaid reciprocal experience program that only gives free samples🙁
However, a common rough calculation method is that every 100 IG trackers can get $1 (about $30 Taiwan dollars) of industry distribution income.
With a sufficient number of fans and a good interaction rate, how can we increase the opportunities for brand cooperation and industry distribution? Here are a few directions for reference:
Join the online celebrity matchmaking platform to make it easy for manufacturers or advertising marketing agents to find your services. Service platforms with good reputations such as: KOL Radar , Net Red Hunter , SOOCKER
Take the initiative and find some merchants whose product attributes can match your IG customer base to make self-recommendations.
3. Do affiliate marketing (Affiliate Marketing)
Many ways to make money on the Internet will use affiliate marketing as one of the channels of income. Affiliate marketing simply means promoting other people's goods or services, and earning commissions from the transaction.
Generally, affiliate marketing is done on the Instagram platform, mainly by using the self-introduction field (bio) or external links in the limited-time dynamics, and replacing it with a promotional link that can track the effectiveness. As long as a visitor clicks, it will be taken to the outside Product page or landing page (landing page) to complete the marketing task.
The actual operation process can be:
1. Join the alliance marketing platform-the advantage of participating in the platform is that there are more than hundreds of marketing programs to choose from, and it is easy to find suitable products to promote. Platforms with good reputations such as the iChannel channel king and alliance network in the Chinese market . In addition, Globally oriented CJ Affiliate , Skimlinks can also find many products suitable for promotion in Chinese regions.
2. According to the interests of following fans, find a suitable marketing plan, and put promotion links in appropriate places (such as self-introduction, time-limited dynamic posts).
In addition, there are several ways to operate affiliate marketing on the IG platform:
1. Paid Friendship Posts (Shoutouts) – Proactively contact and track IG accounts with a large number of people and the fan audience group that matches the promoted product to see if it can do placement marketing.
After negotiating the price code, in addition to using the other party's self-introduction column to enter the promotion link, your marketing posts can also be pushed to his trackers through the other party's IG account, which will increase the number of users touched. The commission income will also increase as a result.
In addition, if the number of fans on both sides is similar and the content of IG is similar, you may wish to try the free exchange of friendship posts (S4S, Shoutout for Shoutout). The method is that both parties send each other’s advertising posts. While increasing the chance of exposure, It also achieved the goal of mutual benefit and win-win results.
2. Advertising -Since Instagram and Facebook share the same advertising tool, you can directly operate IG's advertising directly on the FB back-end management platform.
Paid advertising can effectively target audiences.In addition to effectively mastering accurate traffic, it can also bring high conversion rates.Although advertising costs may be high, continuous optimization often brings good profits.
The above several IG affiliate marketing operations are of course also applicable to the marketing promotion of IG stores.
4. Provide services on the outsourcing network
How to increase IG fans quickly
Using the Internet to make money is nothing more than to master sufficient Internet traffic. The more people tracked by IG, the more opportunities it has to create more income. Therefore, how to quickly increase your followers and improve your status as an influencer is also It has become the most important topic for making money with IG.
There are many ways to increase the number of people tracked by IG, the more common ones are:
The frequency of posts should be high, with good content to strive for more followers and likes
Interact with fans more to create a sense of trust
Organize prize-winning quizzes, free samples, free lottery and other activities to increase fan retention
Use the tag tool to find the right tag combination to increase the chances of posts being searched
Timely track or tag other IG accounts of the same type
Increase the number of tracked fans through paid advertising
Make good use of IG's built-in insight report (Instagram Insights), really grasp the situation of interaction with fans, and can make corrections and improvements in time
Use the scheduling tool to automatically post during the user's active period (can be learned from the IG insight report)
Cooperate with other like-minded IG accounts to exchange friendship posts (S4S) to increase mutual exposure
to sum up
With the popularity of online celebrity marketing, the visual-oriented Instagram is an extremely important social media for manufacturers to display products and build brand awareness.
And Internet celebrities who have many IG tracking numbers will also get many industry distribution profit opportunities for business cooperation.
In addition, through the e-commerce function of the IG store, the advertising share of IG TV and the official fan sponsorship channel of live broadcast, Instagram has become a very attractive online money making platform.
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